dc.contributor.advisor | Battilana, Julie | |
dc.contributor.author | Bird, Yanhua Zhou | |
dc.date.accessioned | 2020-10-16T14:46:28Z | |
dash.embargo.terms | 2022-05-01 | |
dc.date.created | 2020-05 | |
dc.date.issued | 2020-05-14 | |
dc.date.submitted | 2020 | |
dc.identifier.citation | Bird, Yanhua Zhou. 2020. Social Evaluation Dynamics in Global Platform Markets. Doctoral dissertation, Harvard University, Graduate School of Arts & Sciences. | |
dc.identifier.uri | https://nrs.harvard.edu/URN-3:HUL.INSTREPOS:37365953 | * |
dc.description.abstract | Peer-to-peer platform markets have recently expanded on an unprecedented scale and changed the way many business activities are organized. Given their differences from traditional firm-based capitalist markets, this dissertation seeks to understand peer-to-peer market participants’ behavioral patterns and assess the repercussions of platforms’ efforts to engineer an efficient, transparent, and accessible market. Chapter 1 illustrates key differences between a peer-to-peer platform system and a traditional firm-based system, highlights opportunities to generate new economic sociological insights, and provides an overview of the three empirical studies included in this dissertation. Chapter 2, “Strategic Downward Selection: Evidence from a Peer-to-peer Platform Market”, reveals unintended consequence of instituting a performance evaluation system. Chapter 3, “Seal of Approval? Trust Signals and Cultural Distance in Global Peer-to-peer Platform Markets” shows the presence of cultural bias in exchange partner selection and how this may influence the effects of various quality signals. Chapter 4, “Markers of Mission Commitment: Career, Gender, and the Evaluation of Social Entrepreneurs”, shows the presence of social biases associated with career background and gender among crowd funders. Across these three empirical chapters, I leverage both quantitative and qualitative research methods to analyze proprietary data, archival data, and experiment data. As the studies in this dissertation illustrate, despite the efforts to engineer a highly-functioning market, how economic transactions on these platforms eventually unfold are subject to social processes. | |
dc.description.sponsorship | Organizational Behavior | |
dc.format.mimetype | application/pdf | |
dc.language.iso | en | |
dash.license | LAA | |
dc.subject | Platform markets | |
dc.subject | Peer-to-peer | |
dc.subject | Sharing economy | |
dc.subject | Social evaluation | |
dc.subject | Evaluation anxiety | |
dc.subject | Rating | |
dc.subject | Discrimination | |
dc.subject | Bias | |
dc.subject | Culture | |
dc.subject | | |
dc.title | Social Evaluation Dynamics in Global Platform Markets | |
dc.type | Thesis or Dissertation | |
dash.depositing.author | Bird, Yanhua Zhou | |
dash.embargo.until | 2022-05-01 | |
dc.date.available | 2020-10-16T14:46:28Z | |
thesis.degree.date | 2020 | |
thesis.degree.grantor | Graduate School of Arts & Sciences | |
thesis.degree.grantor | Graduate School of Arts & Sciences | |
thesis.degree.level | Doctoral | |
thesis.degree.level | Doctoral | |
thesis.degree.name | Doctor of Philosophy | |
thesis.degree.name | Doctor of Philosophy | |
dc.contributor.committeeMember | Lei, Ya-Wen | |
dc.contributor.committeeMember | Marquis, Christopher | |
dc.contributor.committeeMember | Toffel, Michael W. | |
dc.type.material | text | |
thesis.degree.department | Organizational Behavior | |
thesis.degree.department | Organizational Behavior | |
dash.identifier.vireo | | |
dash.author.email | yanhuabird@gmail.com | |