Automatic Preference for White Americans: Eliminating the Familiarity Explanation
Access StatusFull text of the requested work is not available in DASH at this time ("dark deposit"). For more information on dark deposits, see our FAQ.
McGhee, Debbie E.
Greenwald, Anthony G.
MetadataShow full item record
CitationNilanjana Dasgupta, Debbie E. McGhee, Anthony G. Greenwald, Mahzarin R. Banaji. 2000. Automatic Preference for White Americans: Eliminating the Familiarity Explanation. Journal of Experimental Social Psychology 36, 316–328.
AbstractUsing the Implicit Association Test (IAT), recent experiments have demonstrated a strong and automatic positive evaluation of White Americans and a relatively negative evaluation of African Americans. Interpretations of this finding as revealing pro-White attitudes rest critically on tests of alternative interpretations, the most obvious one being perceivers’ greater familiarity with stimuli representing White Americans. The reported experiment demonstrated that positive attributes were more strongly associated with White than Black Americans even when (a) pictures of equally unfamiliar Black and White individuals were used as stimuli and (b) differences in stimulus familiarity were statistically controlled. This experiment indicates that automatic race associations captured by the IAT are not compromised by stimulus familiarity, which in turn strengthens the conclusion that the IAT measures automatic evaluative associations.
Citable link to this pagehttps://nrs.harvard.edu/URN-3:HUL.INSTREPOS:37367772
- FAS Scholarly Articles