Show simple item record

dc.contributor.advisorLee, Mark
dc.contributor.advisorNaginski, Erika
dc.contributor.authorMcClain, Remi
dc.date.accessioned2023-01-06T04:00:45Z
dc.date.created2022
dc.date.issued2023-01-05
dc.date.submitted2022-05
dc.identifier.citationMcClain, Remi. 2022. There Goes the Neighborhood. Master's thesis, Harvard Graduate School of Design.
dc.identifier.other29213435
dc.identifier.urihttps://nrs.harvard.edu/URN-3:HUL.INSTREPOS:37373958*
dc.description.abstractHow do we Build consciousness? This thesis positions automatic attention, the cognitive method of our unconscious, as the vital mechanism within which architects can construct awareness for non-architects. If it is true that we are living through an “Attention Economy,” then to consider attention only through its ‘active’ sense is futile. Though often associated with the instinctual, automatic attention is inherently learned. Continuously reinforced through associative signals, automatic attention reciprocally reinforces ‘normalcy’ in our perceptual field. Therefore, the presence of familiarity in our built environment more or less guarantees a portion of our attention. This thinking positions the uncanny or the monster as powerful mechanisms for subversion. The inability of our discipline to work with, and against, the Attention Economy goes hand in hand with our lack of involvement with most Building. Architects are responsible for just 1-2% of the housing market in the United States. The resultant stock is plagued by homogeneity that supports equally homogenous communities. The Developer Home exists within a system of fixed base types and quantified ornamentation -- a perfect breeding ground for the continual regurgitation of Classicism, without material integrity and without architectural order. Situated within the Florida Developer Community, as exemplary of such perpetual pastiche, this thesis proposes an exaggeration of an already latent wrongness. Utilizing the fragment across four scales -- development, street, house, and detail -- an odd-normality becomes increasingly apparent the closer one zooms in. Despite its use of satire, this thesis is sincerely hopeful in what may come after our constructions of ‘normalcy’ are interrupted by consciousness, built through a method of attention.
dc.format.mimetypeapplication/pdf
dc.language.isoen
dash.licenseLAA
dc.subjectAttention
dc.subjectDeveloper
dc.subjectFragment
dc.subjectNormal
dc.subjectOrnament
dc.subjectStreet
dc.subjectArchitecture
dc.subjectArea planning & development
dc.subjectCognitive psychology
dc.titleThere Goes the Neighborhood
dc.typeThesis or Dissertation
dash.depositing.authorMcClain, Remi
dc.date.available2023-01-06T04:00:45Z
thesis.degree.date2022
thesis.degree.grantorHarvard Graduate School of Design
thesis.degree.levelMasters
thesis.degree.nameM Arch
dc.type.materialtext
thesis.degree.departmentDepartment of Architecture
dash.author.emailreidemcclain@gmail.com


Files in this item

Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record