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dc.contributor.authorLahaie, Sébastien
dc.contributor.authorParkes, David C.
dc.contributor.authorPennock, David
dc.date.accessioned2010-04-28T15:45:58Z
dc.date.issued2008
dc.identifier.citationLahaie, Sébastien, David C. Parkes, and David Pennock. 2008. An expressive auction design for online display advertising. In Proceedings of the Twenty-third AAAI Conference on Artificial Intelligence: July 13-17 2008, Chicago, Illinois, ed. American Association for Artificial Intelligence, 108-113. Menlo Park, Calif.: AAAI Press.en_US
dc.identifier.isbn978-1-57735-368-3en_US
dc.identifier.isbn9781577353676en_US
dc.identifier.urihttp://nrs.harvard.edu/urn-3:HUL.InstRepos:4000307
dc.description.abstractWe propose an expressive auction design that allows advertisers to specify the kinds of demographics and websites they wish to target within an advertising network. The design allows the network to differentiate impressions according to relevant attributes (e.g., geographic location of the user, topic of the webpage). Advertisers can place bids for different kinds of impressions according to their attributes, and can also specify volume constraints to control exposure. The novelty of the design is a bidding language that admits scalable allocation and pricing algorithms. We discuss the incentive properties of different pricing approaches. We also propose a bidder feedback mechanism to mitigate the complexity of expressive bidding.en_US
dc.description.sponsorshipEngineering and Applied Sciencesen_US
dc.language.isoen_USen_US
dc.publisherAAAI Pressen_US
dc.relation.isversionofhttp://portal.acm.org/citation.cfm?id=1620014en_US
dc.relation.hasversionhttp://www.eecs.harvard.edu/econcs/pubs/lahaie_aaai08.pdfen_US
dash.licenseLAA
dc.titleAn Expressive Auction Design for Online Display Advertisingen_US
dc.typeMonograph or Booken_US
dc.description.versionProofen_US
dc.relation.journalProceedings of the 23rd national conference on Artificial intelligenceen_US
dash.depositing.authorParkes, David C.
dc.date.available2010-04-28T15:45:58Z
dash.contributor.affiliatedParkes, David


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