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dc.contributor.authorParkes, David C.
dc.contributor.authorSandholm, Tuomas
dc.date.accessioned2010-04-30T13:53:34Z
dc.date.issued2005
dc.identifier.citationParkes, David C. and Tuomas Sandholm. 2005. Optimize-and-dispatch architecture for expressive ad auctions. In EC '05: Proceedings of the 6th ACM Conference on Electronic Commerce, Vancouver, Canada, June 5-8, 2005, ed. Association for Computing Machinery. New York, N.Y.: ACM Press.en_US
dc.identifier.isbn1595930493en_US
dc.identifier.isbn9781595930491en_US
dc.identifier.urihttp://nrs.harvard.edu/urn-3:HUL.InstRepos:4031551
dc.description.abstractAd auctions are generating massive amounts of revenue for online search engines such as Google. Yet, the level of expressiveness provided to participants in ad auctions could be significantly enhanced. An advantage of this could be improved competition and thus improved revenue to a seller of the right to advertise to a stream of search queries. In this paper, we outline the kinds of expressiveness that one might expect to be useful for ad auctions and introduce a high-level “optimize-and-dispatch” architecture for expressive ad auctions. The architecture is designed to enable expressiveness while retaining real-time response to search queries.en_US
dc.description.sponsorshipEngineering and Applied Sciencesen_US
dc.language.isoen_USen_US
dc.publisherAssociation for Computing Machineryen_US
dc.relation.isversionofhttp://www.acm.org/publications/en_US
dc.relation.hasversionhttp://www.eecs.harvard.edu/econcs/pubs/sandholm.pdfen_US
dash.licenseLAA
dc.titleOptimize-and-Dispatch Architecture for Expressive Ad Auctionsen_US
dc.typeMonograph or Booken_US
dc.description.versionAccepted Manuscripten_US
dash.depositing.authorParkes, David C.
dc.date.available2010-04-30T13:53:34Z
dash.contributor.affiliatedParkes, David


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