Accounting for Cognitive Costs in On-Line Auction Design

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Accounting for Cognitive Costs in On-Line Auction Design

Show simple item record Parkes, David C. Ungar, Lyle H. Foster, Dean P. 2010-05-18T19:10:18Z 1999
dc.identifier.citation Parkes, David C., Lyle H. Ungar, and Dean P. Foster. 1999. Accounting for cognitive costs in on-line auction design. In Agent Mediated Electronic Commerce: First International Workshop on Agent-Mediated Electronic Trading, AMET-98: Minneapolis, MN, USA, May 1998: selected papers, ed. P. Noriega, and C. Sierra, 25-40. New York: Springer. Previously published in Lecture Notes In Computer Science 1571: 25-40. en_US
dc.identifier.isbn 978-3-540-65955-6 en_US
dc.identifier.issn 0302-9743 en_US
dc.description.abstract Many auction mechanisms, including first and second price ascending and sealed bid auctions, have been proposed and analyzed in the economics literature. We compare the usefulness of different mechanisms for on-line auctions, focusing on the cognitive costs placed on users (e.g. the cost of determining the value of a good), the possibilities for agent mediation, and the trust properties of the auction. Different auction formats prove to be attractive for agent mediated on-line auctions than for traditional off-line auctions. For example, second price sealed bid auctions are attractive in traditional auctions because they avoid the communication cost of multiple bids in first price ascending auctions, and the “gaming” required to estimate the second highest bid in first price sealed bid auctions. However, when bidding agents are cheap, communication costs cease to be important, and a progressive auction mechanism is preferred over a closed bid auction mechanism, since users with semi-autonomous agents can avoid the cognitive cost of placing an accurate value on a good. As another example, when an on-line auction is being conducted by an untrusted auctioneer (e.g. the auctioneer is selling its own items), rational participants will build bidding agents that transform second price auctions into first price auctions. en_US
dc.description.sponsorship Engineering and Applied Sciences en_US
dc.language.iso en_US en_US
dc.publisher Springer Verlag en_US
dc.relation.isversionof doi:10.1007/3-540-48835-9_2 en_US
dc.relation.hasversion en_US
dash.license LAA
dc.subject electronic commerce en_US
dc.subject auctions en_US
dc.subject semi-autonomous agents en_US
dc.title Accounting for Cognitive Costs in On-Line Auction Design en_US
dc.type Monograph or Book en_US
dc.description.version Accepted Manuscript en_US
dc.relation.journal Lecture Notes in Computer Science en_US Parkes, David C. 2010-05-18T19:10:18Z

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