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dc.contributor.authorShenhav, Amitai
dc.contributor.authorBuckner, Randy L.
dc.date.accessioned2019-10-17T05:18:57Z
dc.date.issued2014
dc.identifier.citationShenhav, A., and R. L. Buckner. 2014. “Neural Correlates of Dueling Affective Reactions to Win-Win Choices.” Proceedings of the National Academy of Sciences 111 (30). Proceedings of the National Academy of Sciences: 10978–83. doi:10.1073/pnas.1405725111.
dc.identifier.issn0027-8424
dc.identifier.issn0744-2831
dc.identifier.issn1091-6490
dc.identifier.urihttp://nrs.harvard.edu/urn-3:HUL.InstRepos:41555758*
dc.description.abstractWin-win choices cause anxiety, often more so than decisions lacking the opportunity for a highly desired outcome. These anxious feelings can paradoxically co-occur with positive feelings, raising important implications for individual decision styles and general well-being. Across three studies, people chose between products that varied in personal value. Participants reported feeling most positive and most anxious when choosing between similarly high-valued products. Behavioral and neural results suggested that this paradoxical experience resulted from parallel evaluations of the expected outcome (inducing positive affect) versus the cost of choosing a response (inducing anxiety). Positive feelings were reduced when there was no high-value option, and anxiety was reduced when only one option was highly valued. Dissociable regions within the striatum and the medial prefrontal cortex (mPFC) tracked these dueling affective reactions during choice. Ventral regions, associated with stimulus valuation, tracked positive feelings and the value of the best item. Dorsal regions, associated with response valuation, tracked anxiety. In addition to tracking anxiety, the dorsal mPFC was associated with conflict during the current choice, and activity levels across individual items predicted whether that choice would later be reversed during an unexpected reevaluation phase. By revealing how win-win decisions elicit responses in dissociable brain systems, these results help resolve the paradox of win-win choices. They also provide insight into behaviors that are associated with these two forms of affect, such as why we are pulled toward good options but may still decide to delay or avoid choosing among them.
dc.language.isoen_US
dc.publisherNational Academy of Sciences
dash.licenseLAA
dc.titleNeural correlates of dueling affective reactions to win–win choices
dc.typeJournal Article
dc.description.versionVersion of Record
dc.relation.journalProceedings of the National Academy of Sciences of the United States of America
dash.depositing.authorBuckner, Randy::232ac1d8d8611564f621928b5fabddc4::600
dc.date.available2019-10-17T05:18:57Z
dash.workflow.comments1Science Serial ID 91189
dc.identifier.doi10.1073/pnas.1405725111
dash.source.volume111;30
dash.source.page10978


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