Crisis Communications for COVID-19
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CitationLeonard, Herman B., Arnold M. Howitt, and David W. Giles. "Crisis Communications for COVID-19." Harvard University, Cambridge, MA, 2020.
AbstractCommunication with employees, customers, investors, constituents, and other stakeholders can contribute decisively to the successful navigation of a crisis. But how should leaders think about what they are trying to say – and how to say it? This policy brief lays out simple frameworks that can be used to formulate the messages that leaders can and should – indeed, must – convey to help their communities and organizations make their way forward as effectively as they reasonably can.
Citable link to this pagehttp://nrs.harvard.edu/urn-3:HUL.InstRepos:42672263
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