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dc.contributor.authorHorton, John Joseph
dc.contributor.authorRand, David Gertler
dc.contributor.authorZeckhauser, Richard Jay
dc.date.accessioned2010-09-21T19:55:30Z
dc.date.issued2010
dc.identifier.citationHorton, John J., David G. Rand and Richard J. Zeckhauser. 2010. The Online Laboratory: Conducting Experiments in a Real Labor Market. HKS Faculty Research Working Paper Series, RWP10-017, John F. Kennedy School of Government, Harvard Universityen_US
dc.identifier.urihttp://nrs.harvard.edu/urn-3:HUL.InstRepos:4448876
dc.description.abstractOnline labor markets have great potential as platforms for conducting experiments, as they provide immediate access to a large and diverse subject pool and allow researchers to conduct randomized controlled trials. We argue that online experiments can be just as valid – both internally and externally – as laboratory and field experiments, while requiring far less money and time to design and to conduct. In this paper, we first describe the benefits of conducting experiments in online labor markets; we then use one such market to replicate three classic experiments and confirm their results. We confirm that subjects (1) reverse decisions in response to how a decision-problem is framed, (2) have pro-social preferences (value payoffs to others positively), and (3) respond to priming by altering their choices. We also conduct a labor supply field experiment in which we confirm that workers have upward sloping labor supply curves. In addition to reporting these results, we discuss the unique threats to validity in an online setting and propose methods for coping with these threats. We also discuss the external validity of results from online domains and explain why online results can have external validity equal to or even better than that of traditional methods, depending on the research question. We conclude with our views on the potential role that online experiments can play within the social sciences, and then recommend software development priorities and best practices.en_US
dc.language.isoen_USen_US
dc.publisherJohn F. Kennedy School of Government, Harvard Universityen_US
dc.relation.isversionofhttp://web.hks.harvard.edu/publications/workingpapers/citation.aspx?PubId=7277en_US
dash.licenseLAA
dc.subjectMBG - Markets, Business, and Governmenten_US
dc.subjectLabor Economicsen_US
dc.subjectMLD - Management, Leadership, and Decision Sciencesen_US
dc.subjectDecision Sciencesen_US
dc.subjectDecision Makingen_US
dc.subjectIndividual Decisionsen_US
dc.subjectManagementen_US
dc.subjectInformation Technologyen_US
dc.titleThe Online Laboratory: Conducting Experiments in a Real Labor Marketen_US
dc.typeResearch Paper or Reporten_US
dc.description.versionAuthor's Originalen_US
dc.relation.journalHKS Faculty Research Working Paper Seriesen_US
dash.depositing.authorZeckhauser, Richard Jay
dc.date.available2010-09-21T19:55:30Z
dc.identifier.doi10.1007/s10683-011-9273-9
dash.contributor.affiliatedHorton, John Joseph
dash.contributor.affiliatedZeckhauser, Richard
dash.contributor.affiliatedRand, David Gertler


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