Disgust Promotes Disposal: Souring the Status Quo

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Disgust Promotes Disposal: Souring the Status Quo

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Title: Disgust Promotes Disposal: Souring the Status Quo
Author: Han, Seunghee; Lerner, Jennifer S.; Zeckhauser, Richard Jay

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Citation: Han, Seunghee, Jennifer S. Lerner and Richard Zeckhauser. 2010. Disgust Promotes Disposal: Souring the Status Quo. Faculty Research Working Paper Series, RWP10-021, John F. Kennedy School of Government, Harvard University.
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Abstract: Humans naturally dispose of objects that disgust them. Is this phenomenon so deeply embedded that even incidental disgust – i.e., where the source of disgust is unrelated to a possessed object – triggers disposal? Two experiments were designed to answer this question. Two film clips served as disgust and neutral primes; the objects were routine commodities (boxes of office supplies). Results revealed that the incidental disgust condition powerfully increased the frequency with which decision makers traded away a commodity they owned for a new commodity (more than doubling the probability in each condition), thereby countering otherwise robust status quo bias (Samuelson & Zeckhauser, 1988). Decision makers were unaware of disgust’s impact. Even when warned to correct for it, they failed to do so. These studies presented real choices with tangible rewards. Their findings thus have implications not only for theories of affect and choice, but also for practical improvements in everyday decisions.
Published Version: http://web.hks.harvard.edu/publications/workingpapers/citation.aspx?PubId=7337
Terms of Use: This article is made available under the terms and conditions applicable to Other Posted Material, as set forth at http://nrs.harvard.edu/urn-3:HUL.InstRepos:dash.current.terms-of-use#LAA
Citable link to this page: http://nrs.harvard.edu/urn-3:HUL.InstRepos:4449096
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