FDA Regulation of Food Labeling
Yang, Hannah Y.
MetadataShow full item record
CitationFDA Regulation of Food Labeling (1999 Third Year Paper)
AbstractAs one strolls down a grocery aisle, shift through the maze of cosmetic counters, or sits in front of the television, one is transported into various fantasies, identities, and scenarios. The power of advertisements and package designs to influence the consumers has grown tremendously over the years. Food and cosmetic manufacturers, cognizant of this power, have invested an enormous amount of their resources into the both advertising and packaging â€“ so much so that a fissure has formed between the â€œimageâ€ and the â€œactualityâ€ of the product. Manufacturers prey on the consumers becoming more impulsive and vulnerable, and the amplification of the productâ€™s â€œimageâ€ has helped this cause. No agency or body of law is curtailing this growth and use of the power except the Food and Drug Administration. Through its stringent labeling regulations throughout this century, the FDA has limited how far the manufacturers can go with their package designs. By imposing its numerous requirements, the FDA has provided the consumers with an â€œawareness,â€ and room to dilute the appeal of the â€œimage.â€ In this sense, the FDA is going far beyond the realm of its traditional role: a â€œpolicemanâ€ who â€œserves the public interestâ€ by â€œensur[ing] that food is safe, pure, and wholesomeâ€¦[and that] cosmetics are safeâ€¦.â€ The FDA, like, the postmodern artist Barbara Kruger, is serving a significant cultural and political role. Please note that to keep this essay at a manageable length, I will discuss only foods and cosmetics to illustrate my theses.
Citable link to this pagehttp://nrs.harvard.edu/urn-3:HUL.InstRepos:8889456
- HLS Student Papers