American Exceptionalism and Direct-to-Consumer Advertising: Structural and Philosophical Impediments to Reform in Europe

American Exceptionalism and Direct-to-Consumer Advertising: Structural and Philosophical Impediments to Reform in Europe

DSpace/Manakin Repository

American Exceptionalism and Direct-to-Consumer Advertising: Structural and Philosophical Impediments to Reform in Europe

dc.contributor.advisor	Hutt, Peter Barton	en_US
dc.contributor.author	Trento, Andrea W.	en_US
dc.date.accessioned	2012-07-06T21:59:41Z
dc.date.issued	2002	en_US
dc.identifier.citation	American Exceptionalism and Direct-to-Consumer Advertising: Structural and Philosophical Impediments to Reform in Europe (2002 Third Year Paper)	en
dc.identifier.uri	http://nrs.harvard.edu/urn-3:HUL.InstRepos:8965601
dc.description.abstract	Despite a recent EC Proposal to relax its prohibition on direct-to-consumer (DTC) advertising of prescription drugs in certain, limited contexts, the prospects for broader reform in Europe on this issue are extremely grim. This essay argues that fundamental structural and philosophical differences in health care administration between the United States and Europe bode ill for the further relaxation of the prohibition in Europe. After exploring the causes and consequences of the emergence of DTC advertising in the United States, the essay examines the likelihood that a similar constellation of factors might align in Europe to produce similar results, concluding that the particular differences between the US and European systems render harmonization on this issue highly unlikely. Nevertheless, drawing on criticisms of the practice of DTC advertising in the United States, the essay notes that Europeansâ€™ emphasis on deference to the expertise of the physician would vitiate some of the problems associated with DTC advertising in the United States.	en
dc.language.iso	en_US	en
dash.license	LAA	en_US
dc.subject	European Union Law	en
dc.subject	direct-to-consumer advertising of prescription drugs	en
dc.title	American Exceptionalism and Direct-to-Consumer Advertising: Structural and Philosophical Impediments to Reform in Europe	en
dc.type	Paper (for course/seminar/workshop)	en_US
dc.date.available	2012-07-06T21:59:41Z