Zeckhauser, RichardSommers, Benjamin2020-03-232013-11-01Zeckhauser, Richard, and Benjamin Sommers. 2013. Consumerism in Health Care: Challenges and Opportunities. Virtual Mentor 15, no. 11: 988-992.2376-6980http://nrs.harvard.edu/urn-3:HUL.InstRepos:42638985The era of consumerism in health care has arrived. Direct-to-consumer advertising of pharmaceuticals, health newsletters from leading hospitals and medical schools, and, most importantly, the near-ubiquity of the Internet have made it easy for consumers to obtain information about their medical conditions and possible treatments. This presents health care providers and patients with both challenges and opportunities.en-USGeneral MedicineJournal Article2020-03-2310.1001/virtualmentor.2013.15.11.oped1-1311