Blumenthal-Barby, Jennifer SMcGuire, Amy LGreen, RobertUbel, Peter A2015-02-022015Blumenthal-Barby, Jennifer S, Amy L McGuire, Robert C Green, and Peter A Ubel. 2015. “How behavioral economics can help to avoid ‘The last mile problem’ in whole genome sequencing.” Genome Medicine 7 (1): 3. doi:10.1186/s13073-015-0132-8. http://dx.doi.org/10.1186/s13073-015-0132-8.1756-994Xhttp://nrs.harvard.edu/urn-3:HUL.InstRepos:13890734Editorial summary Failure to consider lessons from behavioral economics in the case of whole genome sequencing may cause us to run into the ‘last mile problem’ - the failure to integrate newly developed technology, on which billions of dollars have been invested, into society in a way that improves human behavior and decision-making.en-USJournal Article2015-02-0210.1186/s13073-015-0132-8