Sarpatwari, AmeetKesselheim, Aaron2016-03-012016Sarpatwari, Ameet, and Aaron S. Kesselheim. 2016. “The Case for Reforming Drug Naming: Should Brand Name Trademark Protections Expire upon Generic Entry?” PLoS Medicine 13 (2): e1001955. doi:10.1371/journal.pmed.1001955. http://dx.doi.org/10.1371/journal.pmed.1001955.1549-1277http://nrs.harvard.edu/urn-3:HUL.InstRepos:25658549Ameet Sarpatwari and Aaron Kesselheim explore whether stripping branded drugs of trademark protection would improve the efficiency and fairness of health care.en-USMedicine and Health SciencesHealth CareHealth Care PolicyDrug PolicyPublic and Occupational HealthPharmacologyDrug Research and DevelopmentDrug MarketingHealth Care ProvidersMedical DoctorsPhysiciansPeople and PlacesPopulation GroupingsProfessionsDrugsSocial SciencesSociologyMarketingDrug RegulationAllied Health Care ProfessionalsJournal Article2016-03-0110.1371/journal.pmed.1001955