Banaji, MahzarinSteele, Claude M.2016-11-221989Banaji, Mahzarin R., and Claude M. Steele. 1989. Alcohol and self-evaluation: Is a social cognition approach beneficial? Social Cognition 7, no. 2: 137–151. doi:10.1521/soco.1989.7.2.137. Reprinted with permission of The Guilford Press.0278-016Xhttp://nrs.harvard.edu/urn-3:HUL.InstRepos:29429752Based on psychosocial models, a view of alcohol use and addiction as resulting from a habitual maladaptive means of coping with stress has recently emerged. In this article, we present some critical experiments documenting the effects of alcohol on stress, self-awareness, and self-evaluation as exemplars of a social cognition approach to the study of alcohol and stress. We assert that a social cognition approach is a valuable theoretical framework and document the benefits for investigations of alcohol's impact on social, psychological, and health-related behaviors.en-USJournal Article2016-11-2210.1521/soco.1989.7.2.137