Hansen, ElizabethRoseman, Emily2025-09-182021-01Hansen, Elizabeth, and Emily Roseman. “The Public Media Mergers Playbook.” Shorenstein Center Discussion Papers Series. Cambridge, MA: Harvard University, January 2021.https://dash.harvard.edu/handle/1/42719535This playbook is the final research output of the Public Media Merger Project, an initiative launched in the summer of 2019 at the Shorenstein Center for Media, Politics, and Public Policy at the Harvard Kennedy School. The goal of the project was to understand and capture best practices for mergers between public media groups and independent digital news sites – a rising trend across the country. The project was supported by a partnership between the Public Media Venture Group and the Google News Initiative and was centered on business models for local public media newsroom mergers. The research in the project was led by Dr. Elizabeth Hansen. The project concluded in December 2020.Working Paper