Browsing HBS Scholarly Articles by Author "Goh, Joel"
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Assortment Rotation and the Value of Concealment
Ferreira, Kris Dianne; Goh, Joel Weiqiang (2017-03-22)Assortment rotation – the retailing practice of changing the assortment of products offered to customers – has recently been used as a competitive advantage for both brick-and-mortar and online retailers. Fast-fashion ...