Person: Bar, Moshe
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Publication Micro-Valences: Perceiving Affective Valence in Everyday Objects
(Frontiers Research Foundation, 2012) Lebrecht, Sophie; Bar, Moshe; Barrett, Lisa Feldman; Tarr, Michael J.Perceiving the affective valence of objects influences how we think about and react to the world around us. Conversely, the speed and quality with which we visually recognize objects in a visual scene can vary dramatically depending on that scene’s affective content. Although typical visual scenes contain mostly “everyday” objects, the affect perception in visual objects has been studied using somewhat atypical stimuli with strong affective valences (e.g., guns or roses). Here we explore whether affective valence must be strong or overt to exert an effect on our visual perception. We conclude that everyday objects carry subtle affective valences – “micro-valences” – which are intrinsic to their perceptual representation.
Publication Neural Correlates of Subliminal Language Processing
(Oxford University Press, 2014) Axelrod, Vadim; Bar, Moshe; Rees, Geraint; Yovel, GalitLanguage is a high-level cognitive function, so exploring the neural correlates of unconscious language processing is essential for understanding the limits of unconscious processing in general. The results of several functional magnetic resonance imaging studies have suggested that unconscious lexical and semantic processing is confined to the posterior temporal lobe, without involvement of the frontal lobe—the regions that are indispensable for conscious language processing. However, previous studies employed a similarly designed masked priming paradigm with briefly presented single and contextually unrelated words. It is thus possible, that the stimulation level was insufficiently strong to be detected in the high-level frontal regions. Here, in a high-resolution fMRI and multivariate pattern analysis study we explored the neural correlates of subliminal language processing using a novel paradigm, where written meaningful sentences were suppressed from awareness for extended duration using continuous flash suppression. We found that subjectively and objectively invisible meaningful sentences and unpronounceable nonwords could be discriminated not only in the left posterior superior temporal sulcus (STS), but critically, also in the left middle frontal gyrus. We conclude that frontal lobes play a role in unconscious language processing and that activation of the frontal lobes per se might not be sufficient for achieving conscious awareness.
Publication The Cortical Underpinnings of Context-based Memory Distortion
(MIT Press, 2008) Aminoff, Elissa; Schacter, Daniel; Bar, MosheEveryday contextual settings create associations that later afford generating predictions about what objects to expect in our environment. The cortical network that takes advantage of such contextual information is proposed to connect the representation of associated objects such that seeing one object (bed) will activate the visual representations of other objects sharing the same context (pillow). Given this proposal, we hypothesized that the cortical activity elicited by seeing a strong contextual object would predict the occurrence of false memories whereby one erroneously "remembers'' having seen a new object that is related to a previously presented object. To test this hypothesis, we used functional magnetic resonance imaging during encoding of contextually related objects, and later tested recognition memory. New objects that were contextually related to previously presented objects were more often falsely judged as "old'' compared with new objects that were contextually unrelated to old objects. This phenomenon was reflected by activity in the cortical network mediating contextual processing, which provides a better understanding of how the brain represents and processes context.