Consumer Interest Towards Cell-based Meat

Abstract

In recent years, the prospect of producing “clean meat” ex-vivo without farming animals, has gained popularity as multiple startups around the world have showcased prototypes aimed at revolutionizing animal agbiotech. While consumer acceptance research of clean meat is now an emerging topic, this is the first study which engaged it beginning in 2015, the largest with 5,000+ individuals surveyed, and the longest lasting concluding in 2017. Here we report the results of this study gauging consumer interest on the populations of the largest meat consuming nations per capita, the United States and Australia.