Publication: Understanding the Demographics of Slot Machine Play in Las Vegas and Across the Country
No Thumbnail Available
Date
2018-06-29
Authors
Published Version
Published Version
Journal Title
Journal ISSN
Volume Title
Publisher
The Harvard community has made this article openly available. Please share how this access benefits you.
Citation
Heavey, Jack Christopher. 2018. Understanding the Demographics of Slot Machine Play in Las Vegas and Across the Country. Bachelor's thesis, Harvard College.
Research Data
Abstract
In this paper, I look at the demographics of slot machine play across 31 different casinos in order to try to work out the relationships between location, age, frequency of play, and overall win to the casino. This analysis looks at all of these variables in tandem in order to try to understand the shifting demographics of slot machine play and why slot machine revenue has been declining as a fraction of total revenue within Las Vegas. Using the different preferences in different regions, I make recommendations on areas of improvement in order to capture the younger demographic, a key subsection that has seen declining slot play over time.
Description
Other Available Sources
Keywords
Business Administration, General, Computer Science
Terms of Use
This article is made available under the terms and conditions applicable to Other Posted Material (LAA), as set forth at Terms of Service