Entrepreneurship in the Natural Food and… : DASH Story 2014-02-19
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I'm a reporter at the New York Times, researching an obituary about a cosmetics industry innovator, Horst Rechelbacher, who established a 'natural cosmetics' brand. Seeking information about his company, I found almost nothing but promotional copy and promotional videos until I stumbled upon the work of Geoffrey Jones, a Harvard Business professor who has written on the subject. I am most grateful to have been able to access Mr. Jones' paper, "Entrepreneurship in the Natural Food and Beauty Categories."(2012) I think it will greatly broaden my perspective in writing Mr. Horst's obituary.
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