Understanding the Demographics of Slot Machine Play in Las Vegas and Across the Country

 
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Heavey, Jack Christopher
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Heavey, Jack Christopher. 2018. Understanding the Demographics of Slot Machine Play in Las Vegas and Across the Country. Bachelor's thesis, Harvard College.
Abstract
In this paper, I look at the demographics of slot machine play across 31 different casinos in order to try to work out the relationships between location, age, frequency of play, and overall win to the casino. This analysis looks at all of these variables in tandem in order to try to understand the shifting demographics of slot machine play and why slot machine revenue has been declining as a fraction of total revenue within Las Vegas. Using the different preferences in different regions, I make recommendations on areas of improvement in order to capture the younger demographic, a key subsection that has seen declining slot play over time.
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This article is made available under the terms and conditions applicable to Other Posted Material, as set forth at http://nrs.harvard.edu/urn-3:HUL.InstRepos:dash.current.terms-of-use#LAA
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http://nrs.harvard.edu/urn-3:HUL.InstRepos:39011511

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