Publication: Crisis Communications for COVID-19
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2020-04
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Harvard University
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Leonard, Herman B., Arnold M. Howitt, and David W. Giles. "Crisis Communications for COVID-19." Harvard University, Cambridge, MA, 2020.
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Abstract
Communication with employees, customers, investors, constituents, and other stakeholders can contribute decisively to the successful navigation of a crisis. But how should leaders think about what they are trying to say – and how to say it? This policy brief lays out simple frameworks that can be used to formulate the messages that leaders can and should – indeed, must – convey to help their communities and organizations make their way forward as effectively as they reasonably can.
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