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On the Robustness of Anchoring Effects in WTP and WTA Experiments

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2012

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American Economic Association
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Drew Fudenberg, David K. Levine, and Zacharias Maniadis. On the robustness of anchoring effects in WTP and WTA experiments. American Economic Journal: Microeconomics 2(2012): 131-145.

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We reexamine the effects of the anchoring manipulation of Ariely, Loewenstein, and Prelec (2003) on the evaluation of common market goods and find very weak anchoring effects. We perform the same manipulation on the evaluation of binary lotteries, and find no anchoring effects at all. This suggests limits on the robustness of anchoring effects.

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On the Robustness of Anchoring Effects… : DASH Story 2014-11-30
I am an Economics undergraduate at the University of Nottingham in the UK. I am currently working on my dissertation on the effects of anchoring on price judgement, and Open Access has allowed me to view this study which I am likely to use as an important reference for my essay.