Publication: Scale versus Scope in the Diffusion of New Technology
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2016-03-24
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Gross, Daniel P. "Scale versus Scope in the Diffusion of New Technology." Harvard Business School Working Paper, No. 16-108, March 2016.
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Using the farm tractor as a case study, I show that lags in technology diffusion arise along two distinct margins: scale and scope. Though tractors are now used in nearly every agricultural field operation and in the production of nearly all crops, they first developed with much more limited application, and early diffusion was accordingly limited in scope until tractor technology generalized. The results are consistent with theory and other historical examples, suggesting that the key to understanding technology diffusion lies not only in explaining the number of different users, but also in explaining the number of different uses.
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