Tales of Two Motives: Disclosure and Concealment

Abstract

We posit that the desire to disclose personal information, and the desire to conceal it, are related yet distinct psychological motives. People often wish to conceal information, such as embarrassing aspects of the self. Yet people also seek to reveal information, such as a laudable achievement. These motives often go hand in hand. However, sometimes people experience both desires simultaneously. This idea—that people can simultaneously feel both desires—helps to account for the seemingly paradoxical choices people make with respect to the care and control of their personal data—i.e., information privacy.