Behavioral Economics and Marketing in Aid… : DASH Story 2013-06-01

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I am a Housing, Credit and Budget Counselor and the majority of my clients are low-income. I believe this information is critical for the type of work I do. If I can come to better understand how we behave, be it rationally or irrationally, I can be more effective in my work with my clients. The field of behavioral economics is wonderfully relevant to my work as a counselor. As the information flows from the author's work into my work with clients, I believe they are and will continue to benefit from it. Thank you for making these resources available.

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