Recruiting Women Smokers: The Engineering of Consent

DSpace/Manakin Repository

Recruiting Women Smokers: The Engineering of Consent

Citable link to this page


Title: Recruiting Women Smokers: The Engineering of Consent
Author: Brandt, Allan M.
Citation: Allan M. Brandt. 1996. Recruiting women smokers: the engineering of consent. Journal of the American Medical Women's Association 51(1-2): 63-66.
Full Text & Related Files:
Abstract: A range of social forces contributed to the effective recruitment of women to cigarette smoking in the crucial period between 1900 and 1940. Cigarette advertisers and public relations experts recognized the significance of womens changing roles and the rising culture of consumption, and worked to create specific meanings for the cigarette to make it appeal to women. The cigarette was a flexible symbol, with a remarkably elastic set of meanings; for women, it represented rebellious independence, glamour, seduction, and sexual allure, and served as a symbol for both feminists and flappers. The industry, with the help of advertisers and public relations experts, effectively engineered consent for women as smokers. The engineering of consent has a role to play in smoking cessation, since negative meanings for the cigarette can be engineered as well.
Published Version:
Terms of Use: This article is made available under the terms and conditions applicable to Other Posted Material, as set forth at
Citable link to this page:
Downloads of this work:

Show full Dublin Core record

This item appears in the following Collection(s)


Search DASH

Advanced Search