Browsing Faculty of Arts and Sciences by Author "Caruso, Eugene M."
Now showing items 1-1 of 1
-
Using Conjoint Analysis to Detect Discrimination: Revealing Covert Preferences From Overt Choices
Caruso, Eugene M.; Rahnev, Dobromir A.; Banaji, Mahzarin R. (Guilford Publications, 2009)In an effort to continue the development of methods to understand social cognition, we adopt a technique called conjoint analysis that mathematically deduces preferences from the implied tradeoffs people make when choosing ...