Browsing HBS Scholarly Articles by Author "Kim, Hyunjin"
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Which Firms Gain from Digital Advertising? Evidence from a Field Experiment
Dai, Weijia; Kim, Hyunjin; Luca, Michael (Institute for Operations Research and the Management Sciences (INFORMS), 2023-05)Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a field experiment on a large review platform across 18,294 firms in the restaurant industry to understand ...