Browsing HBS Scholarly Articles by Author "Berman, Ron"
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The Value of Descriptive Analytics: Evidence from Online Retailers
Berman, Ron; Israeli, Ayelet (INFORMS, 2022-11)Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more ...